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Don’t hire another agency until you read this.

Marketing Agencies: Their perceived value VS. their delivered value

Many large marketing and design agencies aren’t actually looking out for your best interests. They may buy you coffee, or even wine, and then sit you down in an insanely comfy leather chair so they can seduce you into signing a contract with them.

What they won’t tout about in their fancy conference room, is that they really use cookie cutter website templates, reuse media and content on their clients’ marketing materials, split their jobs up among multiple departments, and sometimes even contract out your project to third parties. This creates a prolonged completion date, unclear communication, too many layers of bureaucracy to wrap your head around.

How can I make sense of this?

Lisa, who will be our example, runs a small rescue shelter for animals in Phoenix. She needs her website redesigned and regularly maintained. Let’s assume Lisa has already picked out her top two competitors and will be price hunting between them.

The first company has a staff of around 35 people, and can handle any job of any size. They have quoted a one-month completion date and have presented a competitive price.

The second company, which is run by only a handful of people, can finish her project within two weeks and will cost her about about half the price of an agency competitor. So, is bigger really better? How is a smaller company able to complete her project more quickly? What are the pros and cons to examine, in order to make the most educated decisions for her business?

The larger agency requires more overhead to operate. They need more business coming in, in order to stay profitable, which means entertaining a sea of clients that can’t possibly receive the attention they deserve. Juggling too many projects all at once, creates a lengthy, convoluted process.

In comparison, the smaller company, which is run remotely and has minimal overhead, has a more focused team. They are not only able complete your project faster, they are able to give your business the time and attention it deserves. This means your project sees less hands, instead of getting tossed around between too many.

Bytesize Media delivers more value than they are paid for.

We save business owners time and money, while providing them peace-of-mind. Our clients know they are getting the development they paid for. Because we are a small, tight-knit business, we are able to deliver more value to you with less of a burden on your wallet. We combine competitive pricing, personal service, and a unique approach to every client.

We provide quality websites and marketing materials at a fraction of the cost compared to our competition. We are able to save our clients money by having a small team with very low overhead. This also allows for crystal clear communication between our clients and our team. It is easier for us to keep our clients up to date, because we communicate exactly where we are throughout each step of the way. Clients can literally check items off their list as they are being completed. We hear stories of desperation and delayed projects all too often, and many of them didn’t understand who they were doing business with until it was too late. If you find yourself asking…

Is it finished yet? Have there been hang-ups? Which outlet do I call to speak to a real human being, without getting transferred off to another neglected voicemail? Why can’t I get anyone to respond to my emails or return my calls in a reasonable manner?

…then its time to start doing business with us.

Do you really want to be asking yourself these questions after you’ve trusted your business and its image to irresponsible design agencies?

We didn’t think so. Call us.

How to save $1500 on your business website

Work with people that help your business thrive

Are you struggling to find that next step to build your business? Are you finding help, but are unable to afford their prices? At Bytesize Media LLC, we specialize in marketing and development strategies for small and medium sized businesses that are more than competitive when it comes to value and price.

Do business locally, and maximize your spending

A locally owned and operated business in Arizona since 2011, we find solutions that are practical and logical. We are able to save our clients a considerable amount of hard earned money by having less overhead, handling our business personally, and being transparent with all operating costs.

Here’s a short list of services we offer:

  • Web Design
  • Print Marketing
  • Corporate Branding Materials
  • Business Cards
  • Site Maintenance
  • T-Shirt Design

We do more than what’s listed above, so if you have a question, concern, or just need someone honest to bounce ideas off of, please call or send us an email.

A fraction of the cost. A personal approach. Making your business shine in a world full of murky waters. Let us save you money, build your dream, and help you do what you do the best!

Contact us and get a discount off your first service

Call or email before October 31st 2015 and mention this post and we’ll give you 10% off your first service!!

Tutorial: How to Setup FTP Connections in Dreamweaver

In order to begin managing a new or existing website’s files on a remote hosting server, you must know how to setup FTP credentials into a file management software, such as Adobe Dreamweaver or File Zilla.

For newbies, FTP stands for File Transfer Protocol, and is a method of transferring files from one host server to another over a TCP-based network, such as the Internet. A common example of this process in action, is a web designer drafting new code for a website and uploading it via FTP to store on an online hosting server like GoDaddy or HostMonster.

For more information about understanding the basics of FTP, read the University of Indiana’s brief introduction.

This FTP setup tutorial will simply be confined to using Adobe’s Dreamweaver (Creative Cloud Version), however, these simple concepts can be applied to any previous versions of Dreamweaver, or an alternate file management software.

Let’s begin, shall we?

  1. Within Dreamweaver, access the Manage Sites window by clicking Site > Manage Sites… from the top toolbar menu.
    This window allows us to view a list of saved site credentials we may have already entered, as well as allow us to input new site access information. You may double-click on any item within the list to edit an existing site’s details.
  2. To input FTP information for a new site, click the “New Site” button found at the bottom-right of the Site Management window. This will prompt the Site Setup window to appear, where we’ll enter the basic details for our new site.
  3. Under “Site Name:” enter the domain name of your new site.
    Be sure to include its extension, but exclude the “http://” or “www.” prefix (ie. “yourdomainname.com”)
    I recommend using all lowercase characters, to minimize errors, as web servers handle capitalization differently.
  4. Create a folder for your site cache
    From just beneath Site Name, locate and select (or create) a new folder for your site’s backup files (web cache) to reside. I recommend titling the folder with your domain name and its extension (ie. “yourdomainname.com” )
  5. Before saving the details, select the “Servers” tab
    The Servers tab is found on the left side of the Site Setup window. This section allows us to setup or edit the remote server connection.
  6. Click the plus sign (+) in the lower left corner to set up a new remote connection.
    • Title your Server Name exactly as you named your domain in the initial setup (ie: “yourdomainname.com”)
    • Opt to connect using FTP in the dropdown menu below
    • The FTP address will typically be “ftp.yourdomainname.com” but may also be “yourdomainname.com” if errors occur.
    • The Username and Password will be the same as you created with your web hosting account (I prefer HostMonster).
      If you have trouble remembering your login credentials, you can always obtain them from your web host, but they typically send them in an email upon creation of your account.
    • The save button next to the Password allows you to save the password for future connections.
      If you are on a trusted computer, always check this box.
    • The Root Directory is typically “public_html/” however, you may also try just a slash “/”.
    • Your Web URL is the complete domain name of your site (ie: “http://yourdomainname.com”)
    • Click the “Test” button to attempt to create a connection with your remote server.
    • If you receive a “Successful Connection” message, save your details and exit the Server Setup menu.
  7. Click “Done” to close out of the Manage Sites window.
    The Files panel will now display the content of the local folder setup
  8. You have now successfully created a connection to your web host!

If you have received any errors within this process, your host may require specific settings in order to connect. In this case, I’d recommend Adobe’s detailed help, or searching your host’s website to obtain proper configuration details.

And nevertheless, if you’re still struggling with this process, or any of the concepts involved,  send Bytesize Media a message. We’re always happy to provide individuals or small businesses with web design and development services.

Until next time!